10 Essential Questions to Guide Your Content Strategy

Creating content is essential for growing your brand and boosting your visibility. But it’s not just about posting randomly—it requires a strategy. Content creation demands time, effort, and planning. However, that doesn’t mean you can’t enjoy the journey of creating it! In this blog, we’re putting your content knowledge to the test while helping you structure an effective strategy.

Let’s start with a few questions...

Is it necessary to follow a content calendar?

Yes, have a monthly content plan. Don’t leave your posts to the last minute without a clear plan.
Is copying content from others okay?

No, original content will always stand out more. Don’t be afraid to launch your own ideas and inspiration.
Should I follow social media trends?

Yes, trends are great, but always ensure they align with your brand’s identity and context.
Should you delete content that didn’t get enough views?

No, some content may go viral months or even years later. Give it time!
Can I experiment, or should I always stick to one style?

Yes, social media is the perfect space to try different approaches and see what connects with your audience. Just make sure to maintain your branding for consistency.
Is it recommended to post the same content on different platforms?

No, what works on one platform doesn’t always work on another. You can repurpose your content, but make sure to adapt it to each platform’s format and style to maximize its impact.
Is it possible to get something positive from negative comments?

Yes! Negative comments can generate interaction, trigger the algorithm, and provide valuable feedback on your product or service. Respond with kindness and use the constructive feedback to improve.
Does creating more content mean getting more views?

No, more content doesn’t always mean more views. It’s better to create high-quality content that truly connects with your audience since algorithms prioritize what generates interest and engagement.
Is it advisable to share company/brand challenges if they didn’t bring the best results?

Yes, sharing challenges, even when they don’t have the expected outcomes, humanizes your brand and strengthens the connection with your audience. We all relate to genuine experiences. In the end, share something positive about what you learned and how it contributes to growth.
Do keywords impact social media reach?

Yes, using relevant hashtags and keywords helps your content become more discoverable to the right audience, increasing visibility and engagement.

How many did you get right?

Now it’s time to put your content strategy into action. Which other questions would you add? We hope these questions have helped you refine your approach. There may be times when creativity feels blocked, but don’t worry—some of the best ideas come when you least expect them. Let your imagination flow naturally and avoid forcing it. Inspiration will come, and the results will follow.

Published on 03/05/2025

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